Propaganda played an important role in implementing the Holocaust. In 1939 Joseph Goebbels ordered the creation of a film titled The Eternal Jew, and he was heavily involved in its production. It was so over the top, portraying Jews as subhuman parasites, that it is unimaginable that people could believe it or be swayed by it.
Thing is, the target audience wasn’t swayed by it. They weren’t supposed to be swayed.
The film is far too ridiculous for anyone to believe it. They’re not supposed to believe it. The film was used as a signal of loyalty. Embracing and repeating the blatantly untrue and the stupidly inane is a badge people wear to show they are committed to the cause. “They’re eating the cats. They’re eating the dogs.” Ivermectin cures the measles. Same kinda shit.
Goebbels’s propaganda was mostly used to further secure the loyalty of those who already aligned themselves with Nazis and despised Jews. It bound the in-group ever tighter so they could be used to commit unspeakable atrocities. As an example, in 1940 the Hamburg Reserve Police Battalion was given the order to “cleanse” a Polish village of its 1,500 Jews. The leader of the Battalion, Major Trapp, said to his 500 men that anyone who did not wish to participate in the slaughter did not have to, and that there would be no consequences for those who refused. This was not even a case of “Just following orders.” They were allowed not to murder those 1,500 people, but only about a dozen failed to participate. That’s the power of propaganda for binding an in-group toward a hateful cause.
We’re going to keep seeing shit like this, shit that is wholly ridiculous and unbelievable and we’ll scoff and ask how fucking stupid are these people who believe such nonsense? And yeah, a lot of them are stupid. There is no shortage of research revealing that the more extreme a person is in their conservative beliefs, especially regarding the embracing of bigotry, the less intelligent they are. But it’s also about showing loyalty to their group, along with hating your group and being happy that the propaganda triggers you.
They are being primed to commit atrocities. I see these “Elon Is So Great” ads on Facebook that are so obviously paid for yet lack the “Sponsored” indicator which additionally exposes some backroom fuckery, and I view it as a warning sign for worse things to come. They are trying to make Elon and Trump seem like gods who are worthy of unquestioned obedience, while at the same time pushing others far in the opposite direction so that we—the ones who see the bullshit and the hate for what it is—become the enemy worthy of extermination.